Perusahaan ini terdaftar sebagai Free Member. Hindari melakukan pembayaran sebelum bertemu penjual atau melihat barang secara langsung. COD (Cash On Delivery) atau bertemu langsung dengan penjual merupakan metode transaksi aman yang kami sarankan.
Strategy Marketing Management
Manfaat Training :
Materi :
1. Introduction
o Apa itu Strategi?
o Konsep Dan Prinsip Strategic Management
o Tujuan dan Manfaat Strategi Management
o Tantangan dan Hambatan Penyusunan Strategic Management
2. Strategi Management
o Komponen Strategi Management
o Tingkatan Strategi Management
o Strategic Management Process
o Vision, Mission, Goals
o Strategy Formulation
o Strategy Implementation
o Strategy Control
3. Marketing Strategi Process
o Understand The Customer
o Analysis The Market
o Analysis The Competition
o Define Marketing Mix
o Determine Market Positioning
o Marketing Budget
o Execution The Plan
4. Strategic Marketing Analysis
o Understand Your Customer – Marketing Analysis Model STP
§ Segmentation
§ Targeting
§ Positioning
o Define Marketing Mix – 4P
§ Product
§ Price
§ Promotion
§ Place
o Strategic Analytical Tools
§ SWOT (Strengths, Weaknesses, Opportunities, Threats)
§ PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
§ Boston Consulting Group (BCG)
5. Strategic Marketing Management
o Market Selection – STP
§ Segmentation Strategy
§ Targeting Strategy
§ Product Positioning Strategy
o Marketing Mix Strategi – 4P
§ Product Marketing Strategy
§ Price Marketing Strategy
§ Place Marketing Strategy
§ Promotion Marketing Strategy
o Customer Acquisition Strategy
§ Awareness – Interest – Acton
§ Customer Loyalty & Retention
o Model Competitive Marketing Strategi
§ Competitive Strategi – Five Forces Factors Model by Porter
§ Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
6. Workshop dan Studi Kasus
Target Peserta :
Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan
Team Trainer :
Tanggal Pelaksanaan pelatihan :
Jam Pelaksanaan :
Tempat :
Alternatif Hotel:
Metode Training :
Fee Training (Jakarta):
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Saprobis – Training Center
Fauzan/ Elvina/ Esi
Telp. (021) 87926343 Hp: 08118013579
E-mail:
Website:
www.spbi.co.id
